FRESH. FLAVORFUL. FAMILIAR.
At Pronto, we serve up Sonoran-style Mexican favorites featuring fresh ingredients and flavorful combinations made to order. With an array of customizations, you never have to order the same meal twice! Start by picking a protein and add it to a burrito, taco, salad or bowl, and then go nuts with toppings, sides and sauces! We’ve taken our time-tested recipes made from scratch in the Serrano family kitchen, and adapted them for use in our Pronto fast-casual setting. Owned and operated by the Serrano family, Pronto is the next evolution in our family-owned business. Read about us in the Phoenix Business Journal.
Our Story: The Serrano Family
Ernie & Eva Serrano at their wedding in 1952
The Serrano family
Pronto by Serrano’s is the next evolution of our family owned and operated restaurant business, and was named in honor of our sister, Stephanie Serrano, who lost her battle to breast cancer in 2019. Stephanie ran a successful quick-serve in Missouri called Pronto, so we wanted to carry on a brand that she first started decades ago.
Sarah Serrano Licht is among the fourth generation of Serrano's to join the business.